I'm currently senior digital strategist at an advertising and PR agency -- but I'm not your grandmother's PR professional. I've worked in ad agencies, digital agencies, creative shops and PR firms in New York and Indianapolis. My work has won 20 PRSA and two AAF awards. I've written screenplays (mumblecore, I'm obsessed), produced videos and may be the world's only* PR professional that also does wireframing. I've worked closely with art directors and designers on brand identity projects; I've partnered with hackers and coders to produce great digital and interactive work. I've been the lead on web and app builds. I've landed placements for clients in just about every outlet you could possibly name*, including the sexiest of sexy: The New York Times, The Wall Street Journal, O Magazine, The Today Show, Entertainment Tonight, Vogue, Forbes, Fast Company -- you get the idea. I've executed events on scales large (red carpet, Fifth Avenue, celebrities and famous editors) and small (exclusive taste makers, intimate spaces, carefully curated).
I've managed a staff of 14, supervised portfolios in the millions, built PR departments from the ground up, created internship and pro-bono programs, guest lectured at universities, been a featured speaker at various conferences and seminars, have been profiled as a rising star in the field, led new business from RFP to pitch, doubled the size of major accounts under my direction, media trained CEOs, served as a spokesperson, led crisis communications, served as GM of an ad agency that did $29 million in annual billings, project and account managed everything I touched -- and somehow have kept my sanity (mostly) and (dry) sense of humor. Because when it comes down to it, I really, really love what I do.
I work best in uber creative, team-focused, integrated environments with the freedom to do the work the way it needs to be done. I prefer to stay close to digital and creative teams, rounding out those service lines with my strategic communications point of view. I adore a "startup" feel, getting my hands dirty, and diving into (and making sense of) chaos. I love to be challenged and would much prefer to be overwhelmed than underutilized. I tend to become the social director of workplace environments and think every job is best performed with people you know, love, respect and can crack a joke and a beer with. I do not believe work and play are mutually exclusive, and I don't believe in maintaining two separate identities for the personal and professional*.
I believe…
If you're looking for my complete work history and recommendations, find me on LinkedIn. Other inquiries? Hop on over to the Talk to Me page.
*Hyperbole. Probably.
*Not hyperbole.
*With a few exceptions, of course.
I've managed a staff of 14, supervised portfolios in the millions, built PR departments from the ground up, created internship and pro-bono programs, guest lectured at universities, been a featured speaker at various conferences and seminars, have been profiled as a rising star in the field, led new business from RFP to pitch, doubled the size of major accounts under my direction, media trained CEOs, served as a spokesperson, led crisis communications, served as GM of an ad agency that did $29 million in annual billings, project and account managed everything I touched -- and somehow have kept my sanity (mostly) and (dry) sense of humor. Because when it comes down to it, I really, really love what I do.
I work best in uber creative, team-focused, integrated environments with the freedom to do the work the way it needs to be done. I prefer to stay close to digital and creative teams, rounding out those service lines with my strategic communications point of view. I adore a "startup" feel, getting my hands dirty, and diving into (and making sense of) chaos. I love to be challenged and would much prefer to be overwhelmed than underutilized. I tend to become the social director of workplace environments and think every job is best performed with people you know, love, respect and can crack a joke and a beer with. I do not believe work and play are mutually exclusive, and I don't believe in maintaining two separate identities for the personal and professional*.
I believe…
- it’s a bad sign if everyone likes you and your work offends no one.
- PR will never die, but dated methods and the agencies that employ them should.
- advertising has the capacity to ruin society and thus should be managed with social responsibility.
- PR works best when fully integrated with digital, social, creative and experiential.
- the “work” you’re doing when procrastinating should be the work you do full time.
- traditional networking is gross.
- life is too short to not have a blast at one’s job.
- in learning from the interns and teaching the CEOs.
- it’s time to retire when you think you know it all.
- it’s okay to not have the answers as long as you’re driven to find them.
- world domination is not too lofty a goal.
- in not being a "yes" woman. My clients pay me for my expert opinion -- and they're going to get it.
If you're looking for my complete work history and recommendations, find me on LinkedIn. Other inquiries? Hop on over to the Talk to Me page.
*Hyperbole. Probably.
*Not hyperbole.
*With a few exceptions, of course.
