©2018 by Elizabeth Friedland

Expertise + Credentials

Global marketing and communications executive with B2B, consumer and SaaS expertise, both in-house and agency side

 

Owner, Nest Comms

Architecting corporate communications solutions for clients wanting to tie comms success to their bottom line

Head of Marketing + Communications at Spaulding Ridge

Established the marketing function for a tech consultancy startup, encompassing demand/lead gen, brand marketing, field marketing, channel/partner marketing and internal and external communications.

Senior Director of Global Corporate Communications at Appirio

Led a team of seven to oversee public relations, analyst relations, investor relations, customer marketing, channel communications, and internal communications, in addition to managing agencies of record in North America, Europe, and Japan. Led the communications strategy for the company's $500 million acquisition.

Senior Communications Strategist at Hirons Advertising + Public Relations

Developed integrated public relations, brand, and marketing communications strategy for global clients, specializing in crisis communications and spokesperson training for tourism, government, and B2C clients.

Managing Director and Public Relations Supervisor at BCH Advertising + Public Relations

Managed Indianapolis office operations of the agency, including new business, staff development, and P+L. Led strategic and tactical day-to-day management of accounts and account teams, including media relations, crisis communications and social media/digital communications strategy, with a focus on consumer, restaurant/food/beverage, and retail clients.

Director of Strategic Services at TrendyMinds

Was hired as the startup agency's third employee when no public relations department or accounts existed; later built and directed the strategic services department, which encompassed public and media relations, social media, marketing, event planning, copywriting and corporate communications.

Public Relations Account Executive at Janine Gordon + Associates

Specialized in luxury lifestyle accounts, including beauty/fragrance, restaurant/hospitality, real estate, and tourism. Major emphasis on product launches, FAM tours, and high profile media relations.

Public Relations Coordinator at three-sixty group

Executed public relations campaigns for B2C brands, with an emphasis on local and regional arts and culture clients.

Public Relations Assistant at Sease Gerig + Associates

Executed public relations and public affairs campaigns for clients' legislative and government affairs activities.

Staff Writer at The Sagamore

Relationship columnist and arts + entertainment reporter

Volunteer

My personal motto is "radical generosity and disruptive hospitality," and I like to think I walk the walk. My long term volunteer commitments have included roles with Meals on Wheels, the Mary Rigg Neighborhood Center, Trusted Mentors, School on Wheels, the Indiana and the Girls School Correctional Facility. I'm also a licensed foster parent.

Education

Indiana University: Journalism + Public Relations
Public Relations Society of America: Accreditation in Public Relations (APR)